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Care & guidance

Keep it sparkling, for a lifetime.

Choose, care for and cherish every piece. A few simple habits keep your diamonds bright and your metal beautiful — here's everything you need to know.

Clean at home Care by material Choosing tips
At-home cleaning

Four steps to a brand-new shine.

All you need is warm water, mild dish soap, a soft toothbrush and a lint-free cloth. Safe for diamonds, gold and platinum.

  1. 1

    Soak

    Place the piece in warm water with a few drops of mild dish soap for 15–20 minutes.

  2. 2

    Brush

    Gently scrub with a soft toothbrush — especially behind the stone, where dirt and lotion collect.

  3. 3

    Rinse

    Rinse under warm running water. Close the sink drain or use a strainer first!

  4. 4

    Dry

    Pat dry with a soft, lint-free cloth. Let it air-dry fully before storing.

DailyPut jewellery on last — after lotion, make-up and perfume.
2 weeksSoak-and-brush clean for rings and earrings you wear every day.
YearlyProfessional check of prongs, clasps and settings.
Care by material

Every material has its needs.

Choose what your piece is made of to see what to do — and what to avoid.

Caring for

Lab grown & natural diamonds

Diamonds are the hardest natural material, but they attract oil and lotion, which dulls their sparkle. A quick clean every week or two keeps them bright.

Do

  • Clean with warm soapy water and a soft brush
  • Hold the band, not the stone, when taking rings off
  • Have prongs checked every 6–12 months

Avoid

  • Touch the stone often — skin oils dull it
  • Wear while gardening, lifting weights or cleaning
  • Store loose next to other jewellery — diamonds scratch
Between wears

Store it well, check it often.

Store separately

Keep each piece in its own soft pouch or lined compartment, so diamonds don't scratch other jewellery and chains don't tangle.

Take it off for chores

Remove rings before gardening, cleaning, the gym or swimming — knocks, chemicals and chlorine are the biggest risks.

Check the settings

If a stone moves, clicks or a prong catches on fabric, stop wearing it and have it checked before the stone is lost.

The golden rule: last on, first off. Put jewellery on after lotion, perfume and hairspray — and take it off first when you get home.
Choose & maintain

Five things to keep in mind.

Buying jewellery can feel daunting. These tips help you choose a piece that suits your needs, your budget — and how you'll care for it.

Read our diamond buying guide →

  1. 01

    Consider the occasion

    Are you buying for a special occasion like a wedding or anniversary, or for everyday wear? This helps you decide on the appropriate style and level of formality. A simple pendant may suit everyday wear, while a diamond bracelet or earrings may be more fitting for a special occasion.

  2. 02

    Look for quality

    Look for quality craftsmanship and materials. Check for visible defects or signs of poor construction, and make sure the metal and stones are genuine. Don't be afraid to ask questions and verify authenticity before you buy.

  3. 03

    Think about maintenance

    Different jewellery needs different care. Gold and platinum are relatively low maintenance, while silver may need more frequent polishing to keep its shine. Consider how much time you'd like to spend caring for your pieces.

  4. 04

    Consider personalisation

    Personalised jewellery adds a unique touch to your collection or makes a special gift. Engraving, birthstones and other custom options make a piece truly one of a kind.

  5. 05

    Shop from a reputable source

    Buy from a jeweller you trust — one with positive reviews and a strong reputation for quality and service. Ask friends and family for recommendations, and do your research before you buy.

Need a hand?

Questions about caring for your piece?

Our team is happy to advise on cleaning, resizing, re-plating or a check-up for jewellery you bought from us.

Contact us Explore diamonds