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Buy with knowledge

Buy your diamond with confidence.

Buying jewellery should be exciting, not overwhelming. We've put together four simple tips and a buyer's checklist to help you make a confident, informed decision.

Smart shopping

Four tips before you buy.

Tip 01

Consider lab-grown diamonds

Lab-grown diamonds are a great alternative to traditional diamonds. Created in a controlled environment using sustainable and ethical methods, they are typically less expensive than natural diamonds of the same quality — making them a great option for those on a budget.

Learn about lab-grown
Keep in mind
  • Real diamond — same look, hardness and sparkle
  • More carat or a better grade for the same budget
  • Ethical and conflict-free
Tip 02

Think about your lifestyle

When choosing jewellery, consider your lifestyle. If you lead an active lifestyle, you may want a more durable metal or a lower-profile setting. If you work in a professional setting, you may prefer a more conservative and classic piece.

How to care for your jewellery
Keep in mind
  • Active hands: low-profile or bezel settings
  • Everyday wear: platinum or 14K gold
  • Office: classic, understated designs
Tip 03

Consider the occasion

The occasion you're buying for can impact your choice. For an engagement ring, you may want a classic style that will stand the test of time. For a special occasion, you may prefer something more unique and bold.

Design something unique
Keep in mind
  • Engagement: timeless shapes like round or oval
  • Anniversary: eternity bands or matching pairs
  • Celebration: fancy colours and bold designs
Tip 04

Look for certifications

When buying a diamond, look for certifications from reputable organisations such as the GIA or IGI. These certifications ensure that your diamond is of the quality and value that you are paying for.

Learn the 4Cs
Keep in mind
  • Match the report number to the laser inscription
  • Check all 4Cs on the report, not just carat
  • Confirm the report says "lab grown"
Before you buy

Your buyer's checklist.

Tick off each step as you go — we'll remember your progress on this device.

0 of 7 done You're on your way to the perfect diamond.
All set — you're ready to choose your diamond!Shop diamonds
Verified quality

Always buy certified.

A certificate is your diamond's independent report card. Our lab grown diamonds are graded by the world's most trusted gemological laboratories — so you know exactly what you're paying for, every time.

GIAGemological Institute of America
IGIInternational Gemological Institute
Keep learning

Helpful tools & guides.

The 4Cs, explained Interactive guide to cut, carat, clarity and colour. Diamond size chart Every shape and carat at actual size. MM to carat Convert millimetres to carat in seconds.
Find your perfect piece

An informed choice is a beautiful one.

Take your time, ask questions, and find the jewellery that meets your needs — and exceeds your expectations.

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